Amazon Enters the Generative AI Arena with Bedrock Technology
Amazon.com Inc is making waves in the field of generative artificial intelligence (AI) with the announcement of its new generative AI technology called Bedrock. This move positions Amazon alongside tech giants Microsoft and Google, both of which have made significant advancements in this AI domain.
Bedrock, available through Amazon Web Services (AWS), provides developers with the ability to enhance their software with AI systems capable of generating text, akin to the engine that powers ChatGPT, the widely-used chatbot developed by Microsoft-backed OpenAI. As part of the Bedrock AI service, AWS plans to introduce two of its own large-language models, collectively known as Titan.
The Titan models, trained on extensive text data, have multiple applications. One is designed to generate text, while the other has potential uses in web search personalization and more. Titan’s capabilities include summarizing content, drafting blogs, and engaging in open-ended Q&A sessions. Importantly, AWS customers will have access to Titan models via the company’s cloud marketplace, and developers can integrate models built by other companies.
While AWS has previously collaborated with AI companies such as Hugging Face Inc and Stability AI, this announcement marks Amazon’s first foray into releasing its own large-language model. AWS customers can apply to use the Titan models during a preview period that commences on April 13, 2023. Pricing details for accessing the tools remain undisclosed.
AWS vice president Bratin Saha emphasized Amazon’s commitment to accuracy and the production of high-quality responses by the Titan models. Vice president Swami Sivasubramanian further explained that while clients can customize Titan models with their data, that data will never be used to train Titan models, thereby safeguarding against unintended data sharing with competitors.
Generative AI is the driving force behind AI chatbots like OpenAI’s ChatGPT and image-generation tools such as Dall-E. Despite this new venture, Amazon has clarified that it will not compete with Microsoft and Google in the AI chatbot race, and it has no plans to release a chatbot similar to ChatGPT or Bard, backed by Microsoft and Google respectively.
As AI technologies continue to evolve, Amazon’s Bedrock and Titan models signal the company’s dedication to providing developers with cutting-edge AI tools and expanding the scope of generative AI applications.
